Climate Pressure Forces a Reckoning Across Pakistan's Cotton Belt

Fragmented pilot projects have long defined regenerative agriculture efforts in Pakistan's cotton sector, but mounting climate and market pressures are exposing the limits of that approach. Drawing on a recent industry roundtable, Abou Bakar, Country Representative – Pakistan, CottonConnect, explains what a coordinated national framework would look like, and why farmer incentives and traceability now sit at the centre of that conversation.