Consumers unaware most vegan leather made of PVC, PU, plastics

Leather can be classified as a biomaterial, and the industry increasingly is realising that it needs to invest in fact-based communication to consumers and brands that it is one material where there is no waste, where everything can be re-used, re-cycled and ultimately be biodegradable. Debbie Burton, Marketing Head at Pittards, shares how this industry is part of the solution to create a circular society.