Denim Developers See More Value in Blending Tencel Fibres

Denim Developers See More Value in Blending Tencel Fibres
Made with Tencel Lenzing has a proven track record on how denims made with Tencel fibres blended with cotton can improve the properties of denim garments in various ways such as enhancing their breathability, adding softness for greater comfort, or extending their colour retention. Tencel fibres are widely used by some of the world’s reputed denim brands such as Levi’s, H&M, Kings of Indigo, Jack & Jones and more. Richard Ramos / Lenzing AG

With a proven legacy of over 80 years, Lenzing AG’s sustainable production of botanic fibres has remained as the centrepiece of strategic focus of its core business. Avinash Mane, Commercial Director (South Asia), Lenzing Group, talks to texfash.com about the role the three-decade-old Tencel fibre has played in the business of denim.