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Greenwashing Oversimplifies Highly Technical Issues and Is Pervasive

Greenwashing Oversimplifies Highly Technical Issues and Is Pervasive
Steady Drum Roll The Natural Fiber Welding production is highly efficient (e.g., closed loop) and roll-to-roll (e.g., massive output). This year there will be the steady drum beat of product launch after product launch across a wide range of market verticals. Later this year, it will also announce additional funding for scale. Scale that is necessary, because behind the scenes NFW is signing a couple of new, huge brands. Natural Fiber Welding
Publication:
Dated Published:
  • 11 October 2022
Last Modified:
  • 11 October 2022

Natural Fiber Welding— the name says much about NFW’s vision for a world that will be material-rich and plastic-free. The people behind it claim to be “obsessed with leaving the world better than we found it” and so they are on a mission to invent and “manufacture shockingly sustainable materials” from plants. The CEO & Founder of NFW Luke Haverhals tells texfash.com how he is leading his company “a moonshot systems-level shift away” from petroleum-derived products and toxic chemistries.

Read the original story on texfash.