Punjab's Phulkari Finds Expression in Contemporary Silhouettes
Punjab's Phulkari Finds Expression in Contemporary Silhouettes
Hand-crafted beauty
Each piece at Aab is skillfully handcrafted from 100% handwoven cloth and hand-embroidered with illuminating patt silk thread using ancient phulkari techniques.
Aab
The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. FounderShreya Mehra shares her story.