As the textile-apparel-fashion industry oscillates from greenwashing to greenhushing and greenblushing, a critical component of the backend is the dye. While it is becoming increasingly critical for manufacturers to shift to natural dyes, what also needs to be done is make them as popular as their synthetic counterparts and educate the customer about their basic goodness, mechanise dyeing and grow more raw materials so as to reduce the cost of the dyed product.