The Battle for Authentic Zari Reveals Deeper Faultlines in Indian Craftwork

The Battle for Authentic Zari Reveals Deeper Faultlines in Indian Craftwork
Fading Craft From Manish Malhotra’s bridal couture edit - 'Nooraniyat'. The embroidery boasts of age-old zardosi, badla, and of course signature sequins on modern silhouettes. Unfortunately, the precious metal heart of real zari is in crisis. With demand shrinking, costs climbing, and the younger generation turning away, the survival of this centuries-old craft hangs by a thread. Manish Malhotra

In an era where authenticity is increasingly elusive, the ancient, hand-engineered craft of zari is caught in a deepening crisis. Pure zari, painstakingly wrought from silver, gold and copper in Surat’s shrinking cottage clusters, is now overshadowed by an ever-expanding tide of cheap metallic substitutes. As precious metal prices soar, purity wavers, and fakes flood the market, the last generation of real-zari makers confronts a future as fragile as the filaments they draw.