Transition from Take-Make-Waste System to More Circular NextGen Inputs Still in Early Stage
Triggered by the logging of 1500-year-old trees, activist-minded Nicole Rycroft, who can also deliver physiotherapy, decided to channel it towards protecting the world’s forests, species, and climate by founding Canopy. The passionate, solutions-driven tree-hugger ‘Cano-pal’ team today straddles four continents as it aligns to transform unsustainable supply chains and advance forest conservation and community rights. In a free-wheeling conversation, the founder and executive director shares how Canopy works with 1,000+ global brands to drive transformative action to eliminate the use of Ancient and Endangered Forests in packaging and textiles while scaling NextGen solutions, and also the route that India needs to follow to achieve its potential.