Why One Heritage Embroiderer Demands the Same Respect as International Luxury Brands

Why One Heritage Embroiderer Demands the Same Respect as International Luxury Brands
Identity and Inheritance Showcase from an event. Craft stands as identity and inheritance, carrying the confidence of a maker who knows each stitch represents history, memory, and the self-belief required to protect what ancestors built. Asif Shaikh

His is a classic case of how an artisan from the grassroot level can rise to reach some of the most famed museums in the world. Not many know but he has, stitch by stitch, needle by needle, threaded his way into the cultural mosaic that this country is. His thread is his voice, his loom a battleground for respect. In conversation with Asif Shaikh.