Richa's Bio

Consulting Editor, Fibre2Fashion; November 2014 till date

Revamped editorial content and look of the portal fibre2fashion.com and eponymous monthly publication.
Give directions to marketing in tapping new ad revenue sources through content specially enabled for the purpose.

Editor, Shoes & Accessories; April 2010 to November 2014

Revamped editorial content and look of Shoes & Accessories, the flagship publication of Images Access Multimedia Pvt Ltd, and premier publication catering to the footwear and accessories, and lifestyle accessories industries.
The magazine, high on glam but sans focused content, has now emerged as a must-read for industry professionals. The glam quotient too has upped with specially directed fashion shoots and other pictorial content.
Gave directions to marketing in tapping new ad revenue sources through content specially enabled for the purpose.

Launch Editor, Sportswear International India; February 2008 to March 2010

Set foundations of content for an India-International mix with B2C leanings and B2B focus.
Networked with top international and national fashion brands across lifestyle categories for interviews, sourcing of products for shoots, etc
Liaised with Sportswear International's editorial headquarters for India/Asia-relevant inputs for stories, content plans, among other things.
Created a new base of contributors for both editorial content and fashion shoots.

Executive Editor, IMAGES Business of Fashion; December 2003 to March 2010

Responsible for all editorial content published in flagship publication of Images Multimedia Pvt Ltd. IMAGES Business of Fashion (IMAGES BoF) is today the premier publication catering to the fashion, textile and apparel industries.
The magazine, which lacked a professional outlook especially in terms of content, has now grown in stature and is looked up as the last word on the three sectors by industry captains. The dour-reading publication has been transformed into a highly readable and insightful periodical, something that now industry professionals look forward to reading.
Gave directions to marketing in tapping new ad revenue sources through content specially enabled for the purpose.

Editorial Management functions for Shoes & Accessories, IMAGES BoF and Sportswear International India

Plan and produce the editorial content of the magazine by effective use of freelance contributors, in-house editing, art and production staff to ensure smooth processes
Identify experienced freelancers to contribute regularly to the title, negotiate rates and manage the titles’ budgets
Liaise with advertisement manager to decide on optimum size of each issue and maintaining healthy balance between ads and edit
Organise the editorial so that copy, pictures and stories flow continuously within deadlines
Work closely with art editors to finalise pictures, graphics, editorial layouts including photo shoots and selection of front covers for each issue