Richa Bansal Consults
Textiles | Apparel | Fashion | Retail
 

The World of Fashion

Shoes & Accessories
  • As Executive Editor at Images Business of Fashion, Richa was instrumental in inducing the industry to think and take up fashion forecasts with a keen eye on Indian seasons and aesthetics instead of blindly following forecasts from European or American forecast agencies.
  • Richa is the first person to conceptualise and direct an India-centric glocal forecast for the industry. She can take credit for being among the handful, if not the only person who pushed for Indian seasons instead of Fall-Winter. It will be a while yet before the industry realises that India really does not have a Fall!
  • The continued push to the industry through a sustained series of articles and interviews had brands and designers eyeing the monsoons with a very different mind set. Where monsoon was always a lean period on the retail front, some brands and designers now come up with special collections.
  • Fashion from Bollywood or the Indian film industry was long forgotten as the trendsetter when it came to influencing the masses and the classes alike. Again a series of write-ups later major department store Shoppers Stop tied up with a whole lot of films and stars and once again the trend began. So much so that a store each in Dubai and Mumbai came up dedicated to filmy fashion and accessories.
  • Was among the first few to identify the coming up of fashion knowledge outsourcing centres with India emerging as a major hub.
  • Launched the Indian edition of the iconic Sportswear International. This quarterly publication was the first of its kind to cater to the B2B market but with a B2C twist. Almost 80 per cent of content was generated in-house.
  • Coined the term Indutvas for apparel of Indian origin instead of ethnicwear. Again, this has not yet gained currency.
  • Anchored the IMAGES Year Book Business of Fashion Volume III (released by Union textile minister Shankarsinh Vaghela in January 2006) and Volume V (2009). Both were roaring hits in industry circles and beyond.
  • Anchored the first ever coffee table book for the shoes and accessories industry (2014). Again, a roaring hit with the industry.
  • Anchored the proceedings at the third edition of the India Shoes & Accessories Forum in Mumbai in January 2014 which saw the who's who of the industry participate in the extensive live talk shows.
  • Invited as jury member for graduating students by fashion institutes like NIFT, Pearl Academy of Fashion, Wigan & Leigh, Satyam Fashion Institute, etc; invited to speak at seminars and sessions on business of fashion.
  • Way back when Richa was with the Press Trust of India where she began her career, a story by her was the first in the country to talk about how modelling was no more being looked down upon as a career choice.