Fashion sells. Does it? The exercise leading up to the first ever IMAGES Retail Awards (IRA) gave us enough pointers that the business of beauty and fashion is blooming. Fashion it was that fashioned the retail trail as it leapfrogged to various other segments such as entertainment, consumer electronics, leisure, catering services. The pioneers in the organised field were Zodiac, Raymonds, Bata, Tribhovandas Bhimji Zaveri or the very up-market stores in plush five-star hotels like Gazdar in...