Feature

Indian fashion design
1 January 2004

To say this is the worst of times for the Indian fashion designer would be an outrageous fallacy. To say this is the best of times also might not always ring truly true. I'm sure there will be raised eyebrows aplenty even over this assertion. But, let's look at simple figures. The prêt industry has the potential of generating business worth Rs 2,500 crore annually. The present day figures will not touch even a Rs 100 crore mark if it is just designer prêt we talk about, and this inclusive of...

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